Recognize the constraint
When this needs attention
Enquiries fluctuate, the team chases poor-fit prospects, or marketing activity produces little usable pipeline.
What to examine
Compare each source by customer fit, qualified opportunities and eventual sales. Separate a shortage of enquiries from a failure to contact or qualify them.
A practical first step
Review the last 30 enquiries by source, fit and outcome. Identify the best-performing source before adding another campaign.