Business improvement / Demand

Marketing effectiveness

Judge marketing by useful business outcomes and the quality of the opportunities it creates.

Recognize the constraint

When this needs attention

Reports emphasize views and clicks while the sales team cannot connect activity to customers.

Review tracking quality, source attribution and the lag between an enquiry and a purchase. Compare channels on a consistent basis.

Connect recent won deals to their recorded sources and document where attribution is missing. Agree on one shared marketing-and-sales report.

Connected priorities

For owner-led service businesses typically generating $2M–$10M annually. Start with your biggest growth, operations or change challenge.