Business improvement / Value

Pricing

Set prices with a clear view of customer value, delivery costs and the economics you need.

Recognize the constraint

When this needs attention

The business wins work but earns too little, or prices are set mainly by copying competitors.

Review labour, materials, overhead assumptions, delivery risk and the value customers perceive. Distinguish gross margin from markup.

Compare estimated and actual economics on recent jobs before changing a standard price.

Connected priorities

For owner-led service businesses typically generating $2M–$10M annually. Start with your biggest growth, operations or change challenge.